Newspaper Slogans: True or False?

From ERIC SHACKLE, in Sydney, Australia <ericshackle*bigpond.com>

Multi-millionaires and famous film stars frolicking in America's most expensive ski resort are warned every day by this slogan nailed to the masthead of the Aspen (Colorado) Daily News: If You Don't Want It Printed, Don't Let It Happen.

And the good folk of another small western town, Yerington, Nevada, must surely glow happily when they read this slogan of the Mason Valley News: The Only Newspaper in the World That Gives a Damn About Yerington.

Another great motto still in use is Liked by Many, Cussed by Some, Read by Them All,
displayed by The Blackshear (Georgia) Times.


Texas newspaperman Charlie Stough said his family once owned a weekly in Arizona called Sage: The only newspaper you can open up in a high wind or read on a horse.

Newspapers around the world flaunt slogans on their front pages. Many are boastful, some are untrue, and others make us laugh out loud. Here's a selection. You can decide for yourself which category each belongs to:

• New York Times: All the News That's Fit to Print.
• Atlanta Journal: Covers Dixie Like the Dew.
• Chicago Tribune: World's Greatest Newspaper.
• Philadelphia Inquirer: The Oldest Daily Newspaper In The United States--Founded 1771 / An Independent Newspaper For All The People
• Burlington (Vermont) Free Press: America's Most Colorful Newspaper.
• Longview (Texas) Daily News: An Independent Democratic Newspaper Of The First Class Unchallenged In Its Field.
• Edmonson News (Brownsville, Kentucky): The Gimlet -- It Bores In.
• Colleton and Beaufort (South Carolina) Sun: A Weekly Newspaper for the Mutual Benefit of Ourselves, Colleton and Beaufort Districts and Mankind Generally.
• Julesburg Advocate, Colorado: You won't see a newspaper like THIS every day...just once a week.
• Los Angeles Times: Largest Circulation In The West.
• Los Angeles Herald Examiner: Largest Circulation In The Entire West.
• New Orleans States-Item: The Lively One, With a Mind of Its Own
• Putnam Pit (Putnam County, Tennessee): [No bull] Going where no dog has gone before -- and without a leash!
• TheTombstone Epitaph, in Arizona: 116 Years In the Town Too Tough To Die. No Tombstone Is Complete Without Its Epitaph.

North Star: Dr Larry Lorenz, a professor of journalism at Loyola University, New Orleans says Frederick Douglass escaped slavery in 1838 at the age of 21, and founded the North Star Newspaper. Its slogan was Right is of no sex, truth is of no color. God is the father of us all and all we are brethren.

Newspapers in Zambia (formerly Northern Rhodesia) also go in for slogans. The Post calls itself The paper that digs deeper, while the Zambia Daily Mail claimed We serve the country without fear or favour, which it later shortened to Without Fear or Favour.

Here in Australia, the Sydney Daily Telegraph once carried the sloganThe Paper You Can Trust. When I was a young reporter on its staff, in the 1940s, it was often called it The Paper You Can Thrust.

In those far-off days, the Sydney Bulletin magazine's masthead bore an infamous motto that persisted until 1961: Australia for the White Man. After the second world war, the nation's White Australia policy was abandoned, and Sydney is now one of the world's most multicultural cities. A single suburb, Marrickville, is home to people from 140 nations.

Gold Coast Bulletin,  Southport, Australia
Your Town, Your Paper

Sunday Mail, Brisbane, Australia: Feels Like Sunday

Sunraysia Daily,  Mildura, Australia: Bringing People Together

Sunshine Coast Daily,  Maroochydore, Australia: 
It's got the Coast written all over it

The Advertiser, Adelaide, Australia: Fresh Daily

The Age, Melbourne, Australia: Everyone sees things differently.

The Australian Financial Review, Sydney, Australia:

The Daily Habit of Successful People

The Border Mail , Wodonga, Australia: A New World Every Day 

The Daily Mercury,  Mackay, Australia: News You Can Use

The Examiner, Launceston, Australia: Read your own news every day

 The Morning Bulletin, Rockhampton, Australia: Local news means the world to us

The Sun-Herald, Sydney, Australia: It's a Newsstand in a Newspaper

The Sydney Morning Herald,  Sydney, Australia: Tomorrow's Paper


Die Presse, Vienna, Austria: 

Gotta make time -- to read the Times (So viel Zeit muss sein -- so viel Zeitung muss sein)

Kleine Zeitung,  Graz, Austria: 

Life Writes Its Own Stories (Wie das Leben so schreibt)